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Northern Bank launches financial learning site
The site, called Moneyville.co.uk, is a fun, educational website developed by Northern Bank to help 5-7 year olds learn about money. It is the first website of its kind in Northern Europe and has been created to complement Northern Ireland’s school curriculum. Moneyville is a virtual town where children are introduced to the most basic money management skills through a range of fun online games. With a range of characters such as Penny the Shopkeeper, the Mayor of Moneyville and a friendly Wizard, children earn gold and silver coins by completing tasks which can be used to buy items in the Moneyville shop. As well as the interactive games for children, Moneyville includes useful suggestions and resources for both parents and teachers. The site was developed by Northern Bank with input from local experts including child psychologists and the Curriculum Council. Jill Black from the Curriculum, Examinations and Assessment (CCEA) Northern Ireland, said: “The Northern Ireland Curriculum aims to empower young people to achieve their potential and to help them make informed and responsible choices and decisions throughout their lives. This includes developing financial capability. “The activities in Moneyville will help children at foundation stage and key stage one to begin to learn about the value of money and the importance of saving in a fun and interactive way. As well as being fun for children, this resource also supports both parents and teachers with ideas for encouraging financial confidence from an early age, enabling learning both at home and in the classroom.” Rosamond Bennett, Head of Communications at Northern Bank, added: “As a bank, we believe we share a responsibility with parents and schools to help support children to manage money wisely. Moneyville is a key part of our corporate responsibility programme and is therefore free for everyone and completely non commercial.” The moneyville.co.uk site was launched to coincide with research that indicated that NI children as young as five are interested in money and influence what their parents buy. The survey, conducted by Zapera, looked at the financial attitudes of local children between the ages of five and seven and is the largest of its kind ever undertaken in Northern Ireland. The results have revealed that Northern Ireland children start to ask questions about money from as young as 4 or 5 years old and have a great deal of influence on what their family buys - but that they don’t know where money comes from or understand the value of it.
17.10.08
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